HVAC Company Generated $17 for every $1 spentOctober 24, 2019 |
Company Background
Our client is a leading provider of plumbing, air conditioner repairs and electrical services in the greater Houston, TX metro area with a reputation for top-notch service and the highest quality workmanship.
Challenge
The HVAC company wanted
to drive in new customers and increase booked appointments accordingly.
Solution
We utilized our rich database of offline, online, and mobile data to customize a hyper-local target audience for the home services company. The custom audience included individuals located in the Houston MSA with a specific home market value and age of their home. Then, we delivered a multi-channel campaign to reach the targeted individuals across the media platforms they frequent most – email, mobile and desktop – with personalized offers for an A/C Tune up.
Results
Through a three-month campaign, we had served 2.9 million impressions and were able to attribute 493 booked appointments, and $680K in revenue directly to this campaign.
With powerful, hyper-targeted audiences and optimized multi-channel campaign delivery, the home services company was able to drive in home appointments and increase sales.
“If you’re not working with USADATA, you should be. They make digital marketing easy.”
– Mike Myers, Regional Director of Marketing
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