Luxury Hotel Generates $4 in Bookings for every $1 SpentFebruary 20, 2019 |
Client Background
Our client is a resort hotel named one of Forbes Travel Guide’s Most Luxurious Hotels in 2018. It features an internationally acclaimed spa, Five-Star award-winning accommodations, and championship golf.
Challenge
The resort was experiencing a historically low booking season and needed help attracting new visitors.
Solution
USADATA overlaid more than 300 demographic and psychographic data elements to the client’s customer database and created a model. The model enabled us to score the universe of available prospects and pinpoint the individuals with the highest likelihood of visiting the resort. We then executed a digital marketing campaign consisting of 3 emails, social media ads, and mobile display banners to reach the top 50,000 prospects based on the model.
Results
The multi-channel, multi-touch campaign using the enhanced targeting from the model generated a return of $4 in bookings for every $1 spent. The resort has since signed a contract for a minimum of 4 campaigns in 2019 to coincide with its key seasons.
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